Weber Shandwick has become the first global PR firm to adopt Facebook's business comms and collaboration platform Facebook at Work, after piloting the system since late 2015.
Facebook at Work has the familiarity of the public social network, with news feeds, groups and personal profiles, but is separate and only accessible to people within a company that is using it. It is aimed at creating a collaborative digital workplace for businesses.
A handful of partner companies were selected to test Facebook at Work, of which Weber Shandwick was one, with nearly a quarter of the agency’s worldwide staff included in the trial.
Chris Perry, Weber Shandwick’s chief digital officer, said: "Through the pilot, we wanted to understand the platform’s use as a tool for engagement, communications and reputation – as well as how it helps create a more productive and connected workplace.
"After seeing how successful the pilot was, we’re excited see the collaboration that occurs when it’s used across geographies, industries and disciplines company-wide, and be able to share our findings with clients to better inform their practices."
He added: "Facebook at Work will be a player in employee engagement solutions going forward, so we’re adopting it across our company to continue to analyse and understand advantages for clients, as well as benefit from the value it brings to our own highly creative and collaborative global network."